Testimonials and Reviews

We are grateful to the business owners for their kind words:

What can we say about Norm. He was fantastic to work with, very professional. He found us numerous potential buyers and guided us through the process step by step. He always assured us we would have a successful outcome with the right buyer. He was always available for phone consultations and made himself available for appointments at all hours of the day or evening. He has superior negotiating skills and dealing with numerous offers helped us wade through many interviews with prospective buyers.

He held our hand and got us through to the end for a very successful sale. We just love Norm!


Melody and Roland Palmer
Former owners of Atlantic Overhead Door Ltd.

Norm’s professionalism and expertise have been helpful for me while selling our family business. He is experienced and cares about the people he works with!


Lisa Denning
Orangeville, Ontario

Working with Norm Sobel as our business broker we arrived at the successful sale of our unique niche business. He proved himself to be competent, effective and honest. The process was rather painless and most importantly we arrived at a satisfactory conclusion. We are very happy with the outcome and felt well supported by Norm throughout the whole process. We confidently recommend him to others who are also wishing to sell their business.


Helene and Bob Smagala
Retired business owners of MOKUBA Canada

Norm successfully sold my business within the timeframe and valuation we discussed. He provided the guidance and coaching I needed throughout the process. I also appreciated his professionalism, diligently follow up with potential buyers and strong negotiating skills. We had several offers and ultimately found a buyer who I believe will be able to take my business to the next level which was very important to me. I would work with Norm again and recommend him with confidence.


Past owner of a telemarketing business in Toronto, Ontario

We would like to sincerely thank Mr. Norm Sobel for his help in selling our business. During our 40 years of operation, we have worked very hard to ensure its success. It was a very difficult transition to accept and move onto a different phase of our lives. Norm was able to help us wrap our heads around this new existence.

Mr. Sobel successfully solicited potential buyers for our business and helped us sort through the most suitable candidate for the sale. We are grateful for his knowledge, follow through and patience throughout the process.

We would and have recommended his service to other business owners who are looking to sell their business.


Juergen and Audrey Partridge
Former owners of an architectural landscaping business in Caledon, Ontario

I recently had the good fortune of having Mr. Norm Sobel as my agent in the sale of my business. I had operated a retail/service business for almost 30 years and was ready to retire. As a result of a very big obstacle in attracting prospective buyers for my business, namely a demolition clause on the premises I had been leasing for many years, my expectations were very limited to be sure.

As well as encouraging me to be optimistic, Mr. Sobel (Norm) himself embraced the challenge as he persisted relentlessly to seek out potential buyers and refused to give up despite the inevitable disappointments. A perspective buyer did emerge some months into the process at which point Norm gave unlimited time and energy as well as using the art of persuasion as he pursued what turned out to be the purchaser of my business.

After completing his responsibilities as my agent, he continued to involve himself by answering my endless questions, dealing with various concerns and generally being enormous support to me throughout. At all times, Norm acted with great integrity and professionalism. I would have no hesitation whatsoever in recommending him on the sale or purchase of any type of business. With his background as an engineer and also a businessman himself, he is obviously highly qualified and competent. It was great having him on my side.


Frances Massey
Past owner of an alterations and dry cleaning service business in Toronto, Ontario

Norm was very helpful in the selling of our business. He was able to answer all the questions and concerns that we had and helped us feel at ease with our decisions. We would recommend him to anyone who is looking to sell their business.


Susie and Philip Kim
Past owners of a flower retailer in North York, Ontario

There comes a time in every business owner’s life when they realize it’s time to consider an exit plan from the business they so lovingly created, developed and nurtured for many years.

The choices available are a family member taking over, winding it down or selling the business. In my case, it had to be one of the latter two. Then Norm Sobel arrived on the scene and offered his help. He helped me understand what was involved in the process of selling my business.

Norm brought to the table an energetic and imaginative approach in identifying prospective buyers. As well, he knew how to package and present my business and financial information in a format that was designed to attract the attention the business deserved. He arranged several meetings with the most promising prospects and assisted me in evaluating the candidates and narrowing the field.

Norm has a good sense as to when to proceed quickly and when to give things the time they need. He is professional and reliable and, much to my delight was successful in selling my business.

It is my pleasure and privilege to recommend him to you.


Dikranuhi Benglian
Past owner and President of a packaging distributor in North York, Ontario

It was a pleasure working with Norm during the sale of my manufacturing business. It was sold in 3 months and at a price that was higher than what it was appraised at by my accountant. He was easily reachable, either by phone or email and did not hesitate to come to see me in person when requested. Norm made the whole process painless. I would not hesitate to contact him again in the future if and when I decide to sell my next business.


Leo Lin
Past owner of a manufacturing business in North York, Ontario

As I approached retirement, I needed the services of a professional business broker who understood both my industry and the intricacies of selling a business.

My banker recommended Norm and he was able to successfully maximize the value of my assets by facilitating the sale of my distribution business to another firm that had previously been my competitor. Although the negotiations were arduous at times, Norm was able to keep them on track all the way through to closing.


L. Chen
Past owner of a distribution business in Markham, Ontario

Norm delivered precisely what he had promised. Our day care business was sold in less time than we had anticipated and at a price that we considered above satisfactory. He worked in a very professional manner and was able to knowledgably guide us through this process. We highly recommend him.


Jen and Peter Carter
Past owners of a daycare business in Oshawa, Ontario